This report details a Markov Chain Analysis conducted to determine the most effective promotional sequence for engaging our HCP targets and driving increased prescription depth. The analysis resulted in a ranking of media channel mix roadmaps, from most to least effective.
Methodology:
Sequence Recommendation:
Prioritize the "call to display and EHR" sequence for customer engagement, followed by email, as this strategy demonstrates the highest lift rate.
Channel Mix Recommendation:
Optimize conversion strategies by leveraging email as the preferred follow-up to calls, utilizing display as the next step after calls.
Carefully integrating EHR interactions to maximize their high conversion rate while mitigating their negative correlation with email effectiveness.
