Multi Channel and Geo Deep Dive

CHANNEL AND GEO DEEP DIVE

Building upon the measurements obtained from the main core model, I constructed nested channel and geo models within that framework, allowing for the measurement of key metrics like ROAS and campaign effectiveness.

All Channel Recommendation:

Reallocate marketing investment to capitalize on the strong effectiveness of social media (Meta) and print, while strategically re-evaluating and optimizing digital channels to reverse declining ROAS.

**Core Model Measurement by main channel**

Digital Channel Recommendation:

Focus digital channel optimization efforts primarily on digital display, followed by online video, to maximize overall impact.

**Core Model Measurement by Channel and partner breakdown**

Division Recommendation:

Focus on investment on divisions with unique blend of demographics, competitive landscape, consumer preferences (e.g., health, convenience, value, ethnic diversity), and supply chain considerations.